Marketing
Palooza
Paid campaigns built around buyer intent
Services
- Paid social
- Search
- Creative testing
- Reporting
The challenge
Spend was going out without a reliable read on what it returned, and campaigns weren't tied to the offers that actually sold.
What we did
We rebuilt acquisition for this events and entertainment brand around buyer intent, tested creative and offers in a structured cycle, and reported on spend and return every month.
“Marketing finally feels measurable - we know what we spend and what it brings back.”
Results
- Paid + search
- Channels
- Tested monthly
- Creative
- Monthly
- Reporting
